Thursday, January 30, 2014

The Benefits to Facebook..and some of the drawbacks

When you mention, Facebook, to just about anyone on the street they think about their high school or college classmates, maybe even their fellow co-workers. They might even mention games like Farmville/Farmville 2 or Candy Crush.
Most of the time the business benefits to the social networking site. Those 'like' pages you click on that could possibly giving you deals are businesses using the Facebook platform as an easy way of advertising their company through you to your friends. It is a cheap way to do it, in comparison to creating a commercial and paying to have it airing over several channels to potentially only convince a small number of customers to buy their product. Word of mouth has always been the most effective way to advertise and Facebook does it indirectly through the 'like' feature.
Now, Facebook can be counterproductive when you think about it as someone using the site to keep connected with friends and family. Sometimes people are just better off not knowing what is going on in everyone's lives. "Oversharing" can be a bit of a problem in a world where everyone has the ability to tell the world exactly what they think or what is going on in their lives. It can be even worse for people looking for a job. Facebook is now one of the many places that an employer could/will check before they hire someone. I'd suggest you delete those college party pictures off your profile!
The worst part about Facebook is probably the amount of time someone could actually be wasting on there. You can find out exactly how much here.
Now my opinion of Facebook isn't that high but it can be a great tool, if used right, to promote business and stay connected with the people in your life.

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